As many storefronts as you have audiences.
Spin up a retail site for walk-in customers, a wholesale site behind approval, a catalog-only vitrine for a brand you don't take orders for. Each storefront has its own domain, theme colors, hero content and price overrides — none of them fork the catalog.
Merchandise the way merchants think.
Log in as admin and open your live storefront. Drag products to reorder them on the category page. Click a price to edit it inline. Toggle visibility with one click. What you see is what your customer sees — no separate CMS to sync with, no cache to clear.
Every storefront is a real store.
Live carrier rates at checkout, tax calculated by ship-to, GDPR/KVKK consent banners in the customer's language, coupon and gift-card redemption, customer accounts with order history and reorder-in-one-click. Not a landing page with a Buy button — an actual store.
One catalog, endless price sheets.
Wholesale tier A gets 20% off retail. Wholesale tier B gets net-30 with a different price sheet. Franchisees get transfer cost. A specific customer gets a custom quote. All from the same product record, all enforced automatically at checkout.