Loyalty you can turn on per location.
Enable points at your flagship, keep them off at outlet locations, or roll out the program network-wide. Rate is configurable — points per dollar, dollars per point redemption — and the earn/burn is visible on every receipt and every customer profile.
eGift cards that behave like money.
Sell a gift card as a product, deliver it by email with a redemption code, spend it against any order — in full or partially. Balance ledger keeps the running total. Recipient can check their balance on the storefront without needing an account.
Coupons that stop when you tell them to.
Percent-off, dollar-off, category-scoped, customer-scoped, first-purchase-only, min-cart-value gates, per-customer usage caps, hard expiry dates. Every rule enforced at checkout; nothing gets through by accident.
One customer, one profile, every touchpoint.
The register clerk sees the same customer profile as the storefront checkout page — orders, spend, loyalty balance, gift card balance, notes. When a returning customer walks in, the cashier greets them with everything they need to make the sale personal.